Peter
started out his career on the stage as a professional song-and-dance man. Then to Wits University, where he was awarded the
prestigious Sandra van der Merwe Advertising Trophy after graduating from Wits in 1982 with B.A. and M.B.A. degrees.
Consulting,
lecturing, and owning Adlab Advertising agency lasted a decade, until Peter wrote his best selling book, I Was Your
Customer in 1994, which launched him onto the professional speaking circuit. Eight editions later, the
book still continues to hit the best-selling charts.
Peter is (now) best known for founding Hellopeter.com in 2000. It has become the largest Customer Service website in the World -
and perhaps the most powerful directory of Customer Feedback for Companies regarding their Customer Service.
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