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Plot where you’re going. For your business, for your department Develop a guiding vision so that you can define exactly what you want to achieve. When you work towards a precisely defined target, you work smarter ... and you work more productively. By creating a vivid vision of where you want to go, you create an all-important sense of purpose. Without it you won’t see the marketplace potential or its opportunities. “My vision is to have a personal computer on every desk in the world,” said Bill Gates in 1975. A vision isn’t about predicting the future. It’s about creating the future by taking action now. It translates your strategies into a way of business life. The sense of purpose projected by your vision will guide you steadfastly towards a profitable marketplace niche. To create a vision you need:
Intuition gives you the ability to peer into the future marketplace and predict trends. Visionary planning gives you the ability to see a need in the marketplace, and take the action to satisfy it ... it provides a mental framework that gives form to the future. It paints a clear picture of where you want to go. Don’t allow traditional planning based on the past to lead you and your business into the future. “You cannot discover new oceans unless you have the courage to lose sight of the shore”. Sharpen your visionary planning skills by finding a quiet place to dream ... to unlock your creative potential, which requires rethinking the way you think. Visions that allow you to transform today’s reality won’t come to you in a flash. Practical visions are born from an intensity of preoccupation. However, not all your visions will strike gold. You’ll only get where you want to go by taking risks, making mistakes and getting things wrong.
The biggest mistake is the fear that you will make one. He who never fails will never grow rich. Don’t let failure faze you. Keep going until you get it right. To get it right:
Your vision should express optimism. In visionary planning, there’s no place for caution. Replicate and share your vision. There’s nothing more useless than a vision that you keep to yourself. Sell your ideas to the people who matter by every possible method. Remember that the effectiveness of a decision is the quality of that decision multiplied by its acceptance. Open yourself to new information .... to the element of surprise. Play with perception and context. To get ahead and stay ahead, you’ve got to think revolution not evolution. Aim to make things 100% different. Ten or 20% better just isn’t good enough. If you improve whatever you offer in small, i n c r e m e n t a l steps, the world won’t race to get to your doorstep. It’ll yawn. To overcome the ho-hum mindset of those around you, jolt them into action by revolutionising what you do. Make the changes radical. You’ll know you have successfully replicated and shared your vision when the people who matter know where you want to go, how you plan to get there and when you want to get there. Sit around. Bring in a few customers. Focus groups, what do they want from you? Be specific. Imagine it as you would like it to be when it is finally finished - that becomes your vision. Write it down. what do you want to achieve?
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